University of Warwick
60th Anniversary website
Competitor research, site development, staff support and ongoing reporting for a university-wide communications project.
Read the project summaryRolf Schwarz · Work & CV
Better websites.
Stronger connections.
I bring people, content and technology together to make websites clearer, more accessible and more useful.
I’m a Web Communication Executive at the University of Warwick, with over 20 years’ experience across higher education and the private sector.
20+ yearsworking with the web
4 peoplemanaged in Birmingham’s college web team
22 websitesCMS migration · around 5,300 pages
01 · What I bring
A clear path from
evidence to action.
I combine hands-on web delivery with the ability to understand audiences, work with stakeholders and turn complex information into a useful digital experience.
02 · Selected work
From strategy
to delivery.
University of Birmingham
Making a large web estate manageable
College web strategy, team leadership and the migration of 22 websites to a new content management system.
Explore the migration03 · How I work
Listen. Build.
Keep improving.
- Understand users and what they need to do.
- Analyse evidence from analytics, audits and feedback.
- Develop solutions with colleagues and stakeholders.
- Deliver, measure and improve.
Accessibility and clear content belong throughout this process. I also contribute to work on making the university website more sustainable and explore practical uses of AI in digital communications.